Organic food still remains a niche category in the Indian market

"Three years ago, Neeti Dhawan, 25, started buying organic food on her doctor’s suggestion. She is now addicted to all things organic, cosmetics included. “It helped. I felt a lot better and physically active and my medical problems disappeared; I can concentrate on my work better,” says Dhawan, a Delhi resident.
For Kavita Mukhi, an eco-nutritionist, organic food isn’t just about eating healthier: it is also about keeping the soil healthy by not poisoning it with chemicals. “We should not need health food stores — all food should be healthy,” she says. And even fun?"

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