Sales of Organic Fresh Food Falling in the UK

"Sales of organic fruits, vegetables, and meat are plummeting in the UK. In the past year they have fallen by 12.9% in all as cost-conscious shoppers watched their pennies. The independent sector has been hardest hit with farm shops and health food outlets' sales dropping by 17.7%. The supermarkets experienced a decline of 12.2%. Sales of boxed fruit and vegetables delivered to the home fell by 9.8%.

The good news is organic milk sales increased and sales of organic baby food grew by 20.8%. This is all courtesy of an annual report issued by the Soil Association, the Organic Market Report 2010. which provides a snapshot of consumer activity this past year in the organic sector."

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