UAE farm breaks new ground in marketing fresh produce

"Organic fruit and vegetables cannot get fresher than this. Everyday new produce arrives to fill the shelves of a small family-run shop which has been cultivating organic fruits and vegetables for 10 years.

The Naswa Organic Farm situated on the Hatta road grows up to 65 types of vegetables and herbs that are then sold in its shop of the same name in Umm Suqueim. The concept of the shop is that nothing is stored and due to the relatively low quantities produced, it flies off the shelves.

Organic farming has been a growing trend in the UAE over the last few years, and this is the newest shop to open its doors. The only difference is the produce is all grown in the UAE and is sold straight from the farm to consumer."

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