Mambo Sprouts Marketing Survey Reveals Organic Consumers Seek Functional Foods

"COLLINGSWOOD, N.J., May 18 /PRNewswire/ -- Mambo Sprouts Marketing MamboTrack™ research revealed 8 in 10 natural and organic consumers regularly read ingredient labels for health and nutrition content and were interested in buying functional foods with added health, nutrition and dietary benefits, with four in ten (39%) very interested in these types of specialty foods.

Consumers expressed the most desire for foods with organic ingredients (65%) and low sodium grocery items (47%) followed by low fat/cholesterol (39%) and vegetarian items (31%). Functional food products with added calcium (44%), Omega 3 (44%), anti-oxidants (43%), probiotics/prebiotics (38%), and Vitamin D (30%) were also preferred."

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