Whole Foods to Remove Non-Certified, Mislabeled "Organic" Body Care Products from their Stores

"It is with great excitement that I am sharing with you our official company policy & associated actions via our Quality Standards team related to Organic Personal Care:

Whole Foods Market's policy on the use of the word "organic" on personal care products

We believe that the "organic" claim used on personal care products should have very similar meaning to the "organic" claim used on food products, which is currently regulated by the USDA's National Organic Program. Our shoppers do not expect the definition of "organic" to change substantially between the food and the non-food aisles of our stores. Accordingly, the following requirements apply to all personal care products which use the word "organic" in any way on the product label."

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