Tuesday, July 13, 2010

Arvind Mills set to launch organic food

"PUNE: Ahmedabad-based Arvind Mills is best known as the world’s third largest denim producer and as a maker of readymades in the domestic market. It is now launching the country’s first branded organic staple food range.

“Arvind Mills is in the process of collaborating with retail chain Spencer’s Retail to market its range of organic food,” said a senior official of the company. He added that the brand name will not be Arvind nor will it be co-branded with the retailer. "

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