Wednesday, July 14, 2010

Fast Food World: KFC Conquers China, While Subway Grows an Organic Garden in Japan

"..In Japan, however, the brand has been forced to refocus its marketing around a new health-conscious menu, featuring oven-roasted chicken and, instead of french fries, sides of salad and tea. Ironic, says Japan Times, considering KFC is currently hawking the Double Down in the U.S. But healthy seems to work well in Japan, where Subway, for example, has successfully become synonymous with vegetables (its slogan is, "Put vegetables into every day.") On July 6, the sandwich chain opened the Yasai Lab Marunouchi Building in Tokyo, which is growing organic hydroponic vegetables onsite. Produce from the garden will be used in the shop starting in October."

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