Tuesday, July 27, 2010

Smart Balance to launch organic soy milk at Whole Foods

"Smart Balance, purveyors of my favorite vegan buttery spread, has stepped into the organic soy milk arena with the national launch of Earth Balance Organic Soymilk—available exclusively at Whole Foods beginning in August.

"We are thrilled to be partnering with Whole Foods, a retail industry leader in providing new and innovative products to health-conscious consumers, on the launch of our new Earth Balance Soymilk,” said Smart Balance Chairman and Chief Executive Officer Stephen Hughes. “This new product joins the super-premium family of Earth Balance® branded products, including buttery spreads, shortenings and nut butters. Importantly, it will provide consumers with the only refrigerated soy milk product in the market that is both organic and Non-GMO Project certified."

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