Saturday, April 14, 2007

Sweet, Green Dreams

"The retailer is teaming with Vivetique, a premier organic mattress brand based in Los Angeles, and is introducing its “EcoDream” bed at its showroom at 64th Street and Second Avenue in Manhattan, and 455 Central Park Ave. in Scarsdale. It will also be available online and over the telephone and can be shipped worldwide.

..The "EcoDream" mattress combines two types of natural latex for support and comfort. The “EcoDream” is wrapped in all organic cotton and comes with an eco-friendly wood foundation. The mattress and box spring set will retail for $4,999 in queen size.
“The rise in organic food purchases nationally leads us to believe that consumers will be equally as concerned with what goes against their bodies as what goes inside them, particularly since consumers increasingly view a good night’s sleep as being critical to living a healthier lifestyle,” said 1800mattress.com Senior Vice President of Merchandising and Retail John O’Connell."


Read the article.