London Prepares for Whole Foods

"An organic food fight is set to erupt early next month when America's greenest retail giant opens its doors in the UK.

Whole Foods Market, the $7bn (£3.5bn) behemoth of the wheatgerm world, has created an 80,000sqft foodie extravaganza in London over three floors of the former Barkers department store in Kensington High Street.

More outlets will follow in the capital and across the UK, as the US natural food chain tries to cash in on Britain's £13bn-a-year posh food addiction.

Fuelled by the sight of celebrities such as Gwyneth Paltrow trotting home from farmers' markets, our obsession with quality, locally sourced and preferably organic food has soared. IGD, the grocery industry think-tank, estimates the premium food market will be worth about £20bn by 2011."

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If their Whole Foods is anything like the ones in America, I think a lot of people are going to be disappointed.