Organic Clothing Continues to Gain Popularity

"The sales associate at The E-House Company in South Side chooses "green" products whenever she shops -- for food, clothing, household products, even toilet paper and underwear.

"So many Americans are uneducated about organics," said Baux, 27, of Polish Hill. "If you want to be healthy, you have to be conscious."

In the mid- to late-1990s, organic clothing was available but it was bland, uncomfortable and unfashionable. Today, environmentally-conscious consumers can buy fashionable and environmentally friendly clothing right down to the bare essentials.

The organic clothing industry is integrating with high-end retailers and designers who see the benefit of "going green." Consumers who want to shop at Macy's or Saks can find the same designs in organic alternatives.

"The target market for organic clothing 20 years ago were aging hippies," said Bonnie Siefers, owner of Jonano, an organic clothing distributor in Wexford. "[Now] it's modern and streamlined."

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I don't have the money to buy organic clothing yet, but when I do, I probably will. Right now with my clothes all I care about is whether or not they were made in sweatshops..