Whole Foods Needs New Marketing Technique in UK

"Whole Foods Market, the natural and organic supermarket that opened in London this week, should not impose its American retail template on the UK market or it will fail, according to a leading transatlantic brand expert.

Allyson Stewart-Allen, the founder of International Marketing Partners, which advises companies on business across cultures, says that British consumers are unlikely to take to "enthusiastic" American marketing claims."

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