Green Consumers Speak Out

"There are many perspectives about whether the Internet is dividing us or uniting people and communities.

Food activists tend to fall on the side of community building.

"It used to take days or even weeks to get the word out about an issue or rally," one organic food activist told me several years ago. "Our new weapon is e-mail. We can mobilize people in hours now. It's powerful -- and, believe me, we need it."

That activist, Chicago based Jim Slama, and his green public relations and marketing firm, Sustain (sustainusa.org), were central figures in convincing U.S. consumers to send more than 275,000 e-mails and postings to the Department of Agriculture in 2000 to take exception to the proposed National Organic Standards."

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