"A path leads around Bwlchwernen Fawr farm, through the fields and past a wood that is home to kites, buzzards and tawny owls. The trail twists at a stream feeding the river Aeron before bubbling underground beside a badger sett which local schoolchildren are encouraged to visit.
To outside eyes, Bwlchwernen, in West Wales, appears to be an idyll of peace and tranquillity. From the inside, however, it is anything but.
'I'm not normally apocalyptic,' said Patrick Holden, owner of the farm and director of the Soil Association. 'But the organic food industry is facing big problems that need to be sorted out as a matter of urgency.'
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