Live Earth

"EIGHT concerts, seven continents, and an auspicious date: 7.7.07. These are the numbers behind Live Earth, a multi-national 24-hour series of concerts in New York, London, Sydney, Rio de Janeiro, Johannesburg, Tokyo, Shanghai and Hamburg. The global event is set to bring together over 100 artistes and two billion people to answer the call to save a “climate in crisis”.

Live Earth is the brainchild of Kevin Wall, the worldwide executive producer of Live 8 which united one of the largest audiences in history to combat poverty in July 2005.

For Live Earth, he is joining forces with former US vice-president Al Gore and The Alliance for Climate Protection, of which the politician-environment activist is the chair, to push for environmentally-healthy behaviour in the world’s citizens, and to prompt businesses and governments to reduce carbon emissions."

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