"John Mackey, chief executive and co-founder of Whole Foods Market, apologised on Tuesday for anonymously posting comments about the natural and organic food retailer and its main rival on an internet message board.
"I sincerely apologise to all Whole Foods Market stakeholders for my error in judgment in anonymously participating on online financial message boards," Mr Mackey said in a statement on the company's website. "I am very sorry and I ask our stakeholders to please forgive me."
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