Lurpak Goes Organic

"The UK's number one butter, spreads and margarine (BSM) brand is further extending its award winning product portfolio this January with the launch of Lurpak Organic Spreadable, one of the first organic products from a major BSM brand.

Lurpak Organic Spreadable, Lurpak’s most significant launch since Lurpak Spreadable Unsalted in 2006, hits retailers shelves from January 2008 and has received listings across the major retailers.

Jessica Hardcastle, brand manager for Lurpak, said the new addition to the range further strengthens the Lurpak offering: “Our research tells us that consumers want an organic BSM product from a brand they can trust."

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