"There is a demand for organic produce among those taking family holidays in Murcia, it has been argued.
According to Fresh Plaza, research by Agro Profesional's Javier Herraiz Ramos reveals that the organic cultivated area in Murcia has risen from 100 hectares in 1997 to 25,000 hectares in 2007.
Fresh Plaza notes that this is a 250 times increase in the space of a decade."
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