U.K. Diners Go for Local

"Consumers are more concerned about reducing their carbon footprint and place more value on locally-sourced produce than organic food, a new survey has found.

The poll, which was commissioned by shopping mall Westfield London, found that nearly two-thirds of diners feel that it’s important to source food locally.

More than half said they were not concerned if their food is organic.

Support for organic produce is highest in London where 55% of those questioned are committed to organic."

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