Yoga Mats and Organic Sheets from Gaiam

"There's a lot of green to be found in the green movement. Just ask Gaiam.

The Broomfield, Colo., retailer and media company offers more than 10,000 eco-friendly items, from kitchen composting kits to bedsheets made of bamboo and organic cotton. Its pilates DVDs and other media offerings are for sale in 70,000 stores.

Long before Wal-Mart (NYSE:WMT) WMT and other mass retailers were stocking organic milk and nontoxic cleaners, Gaiam GAIA was showing that items that tread lightly had big appeal.

"It's not like they're re-creating a whole new category here," said Gary Holdsworth of Singular Research. "It's a category that's always been around. It just hasn't been served well by mainstream retailers."

The company's name (pronounced GUY-um) is an amalgam of Gaia -- "Mother Earth" -- and "I am."

In addition to selling from its Web site, gaiam.com, it sells its products through catalogs and television infomercials."

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