Wednesday, February 6, 2008

CLIF Bar "Save Our Snow" Roadtrip

"BERKELEY, Calif.--(BUSINESS WIRE)--Keys? Got ’em. Snowboards? Yep. Vegetable oil from last night’s fried wontons? Check.

CLIF® BAR is firing up its vegetable oil-powered Vixen RV and is heading for the hills this February and March for its second annual “Save Our Snow” Winter Roadtrip. Hitting ski slopes and nearby universities in Washington, Colorado, California and Oregon, the Roadtrip will meet boarders and skiers on their home turf to talk about climate change.

CLIF BAR, maker of all-natural and organic energy bars and drinks, has teamed up with a host of pro skiers and boarders, including world champion snowboarder Jeremy Jones, who will join the team in select locations throughout the tour. Jones has become an icon in the sport as an environmental ambassador through his life choices and his non-profit organization, “Protect Our Winters.”

The “Save Our Snow” Winter Roadtrip is part of CLIF BAR’s nationwide Natural Energy Tour Series and will share ideas on how small changes in a person’s choice of food and transportation can help prevent global warming and protect the places where they love to play. Organic food eliminates the use of pesticides and is far less energy intensive then conventional farming methods—better for people and the planet. A growing body of research indicates organic food can have more nutrients."


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