Yeo Valley to Start £3.6m Campaign

"Yeo Valley, Britain's leading organic food brand, is set to launch the organic sector's biggest ever advertising campaign, covering television, press and posters running throughout the year.

With a spend of £3.6m, the brand has planned the campaign to support a major relaunch of its entire range, incorporating a new brand design, new products and improved recipes.

Both press and TV work uses the theme “A breath of Fresh Air From the Country”, and in style, continues the new look of Yeo Valley’s redesigned packs.

Building on the idea, the brand is sponsoring the weather forecasts in the London, Meridian and HTV West regions. Together these will give the brand coverage of most of southern England and reach around a third of UK homes."

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