Natural Selection Foods to Focus on Organic

"(Feb. 12) Natural Selection Foods LLC, San Juan Bautista, Calif., plans to phase out its growing and processing of conventional fresh produce as soon as this spring, and will emphasize marketing under the Earthbound Farm brand as the company’s two processing facilities convert to organic.

“We’ve farmed organically for 24 years, so we’ve always been an organic company that has sold some conventional product,” said Mike Stevens, senior director of sales. “A couple of years ago, we stopped referring to the Natural Selection Foods piece of the business to focus on Earthbound Farm.”

In 2005, about 30% of the company’s business was conventional, and by early February that figure had dwindled to about 15%, according to Samantha Cabaluna, director of communications. Natural Selection Foods processes about 2 million pounds of product every week, year-round."

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