Honest Tea Introduces New Teas

"Bethesda, MD (PRWEB) March 26, 2008 -- Coming off of its tenth anniversary, Honest Tea launched a field marketing blitz this month by unveiling a new line-up of teas in PET plastic bottles with a fresh new look hitting the streets across the country, including the brand's top two markets of New York and Los Angeles.

The new lineup--which includes Citrus Green Energy Tea, Honey Green Tea, Lemon Black Tea, Peach White Tea, and Pomegranate White Tea with Açaí-- is USDA Certified Organic and each variety has less sugar and calories than most of the bottled teas on the market. Additionally, the level of Epigallocatechin Gallate (known as EGCG), the key antioxidant found in tea, takes a prominent position on the front of label to better communicate Honest Tea's superior antioxidant benefits. Unlike the new labels, the previous labels did not draw attention to the high levels of EGCG in Honest Tea's drinks.

Both green teas, Citrus Green Energy Tea and Honey Green Tea, have 250 mg of EGCG per bottle. And both white teas, Pomegranate White Tea and Peach White Tea, each have 150 mg of EGCG per bottle, significantly higher than most other brands."

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