Navitas Naturals Introduces Power Food Powders

"Novato, CA (March 5, 2008) – Navitas Naturals is taking consumers for a healthy culinary journey with the launch of five new power food powders: Mesquite Power, Goji Power, Yacon Power, Lucuma Power, and Camu Power. Although these five exotic ‘power foods’ are new to North America, ancient cultures in Asia and South America have enjoyed these nutritious foods for many centuries as a key part of their diet and traditional herbal medicine. Mixing the powders into drinks and other recipes is an easy and delicious way to help achieve optimal whole food nutrition. Lucuma, Yacon, and Mesquite are also enjoyed as diabetic-friendly alternative sweeteners.

Market research has shown that consumers are actively seeking new taste and nutrition experiences. This appetite for international food combined with the growing trend for healthier organic options is fueling the popularity of organic ‘power foods’ from around the world. By reintroducing ancient, natural foods to the Western world, Navitas Naturals is expanding the functional food category and providing options with more bio-available essential nutrients, vitamins and minerals than most supplements and chemical extracts."

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