Whole Foods Launches Online Series for Kids

"AUSTIN, Texas, March 6 --
Whole Foods Market, the world's leading natural and organic foods supermarket, announced today it is launching Whole Earth Generation, a video podcast series dedicated to raising environmental awareness among today's youth.

The initiative kicks off today with a search for six fresh-faced personalities ages 8 to 17 to be considered as hosts of this green-themed series. Children from all over the United States and Canada have a shot at becoming the face of the original online series, premiering March 11, 2008 and running through April 29, 2008.

"We are excited to celebrate Earth Month this year at our 270 stores and also online with this series aimed at encouraging green-minded youth to spread the word about eco-friendly actions and how they can make a difference," said Heather Kennedy, Senior Coordinator of National Marketing for Whole Foods Market. "So many shoppers tell us they have learned how to be more environmentally conscious by listening to their kids. We hope this program takes that trend to an even broader audience via the Internet."

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