Thursday, April 17, 2008

Coconut Bliss Sees Success in 2007

"Eugene, Oregon ~ Bliss Unlimited, LLC, creator of Luna & Larry’s Coconut Bliss®, today announced successful sales and expansion during the year ending December 31, 2007, including sales increases of 120 percent in the fourth quarter of 2007 compared to the fourth quarter of 2006. In the first quarter of 2008, the company exceeded its sales expectations, increasing sales nearly 200 percent over the same period last year ...

Coconut Bliss dramatically expanded distribution during 2007, increasing its presence from 43 stores in Oregon and Washington to more than 300 stores in seven states: Oregon, Washington, Northern California, Idaho, Montana, Alaska, and Hawaii. Coconut Bliss, the first ice cream made from coconut milk, became the top selling frozen dessert in many major stores in Washington, Oregon and California, surpassing brands such as Ben & Jerry’s and Turtle Mountain. In the first half of 2008, the company plans to expand further into Southern California, Colorado, and other markets for a presence in 19 states.

To keep pace with projected growth, the company transferred production to a co-packer, Lochmead Dairy in Junction City, Ore., increasing production capacity by 3000 percent. The move allows Coconut Bliss to produce in three days what would have previously taken three months. The company has also added two full-time sales managers to its team, Marc Donofrio and Jaya Lakshmi."

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