Thursday, April 17, 2008

Target Issues Statement on Cereal Packaging

"Target is now ready to talk, several days after Sustainable is Good reported on Target's Archer Farms brand new cereal packaging the company has released a statement.

When Sustainable is Good contacted Target through its NYC-based PR firm Kaplow last week they refused comment on the new packaging.

The statement from Target was released late Wednesday afternoon and introduces the new packaging. Offering few specific details, the statement highlights the consumer benefits of the new packaging design. It does not address the materials used in the packaging or whether its recyclable."

Read the article