Tuesday, April 22, 2008

d'Avicenna Inc. Introduces First U.S. Certified Organic Skin Care Line

"TORONTO, April 22 /PRNewswire/ -- d'Avicenna Inc. launched today the first line of skin care products certified under North America's first standard for organic cosmetics. The eaurganic line - http://www.eaurganic.com/ - includes 25 products certified organic and natural under the IOS Cosmetics Standard by Canadian firm Certech Registration Inc. - http://www.certechregistration.com/.

The eaurganic line offers advanced moisturizers, cleansers, soaps, shower gels and body lotions that blend the most effective ingredients for the skin with enveloping aromatherapy for the soul. eaurganic products are tested by dermatologists and they do not contain any toxins, pesticides, chemical fertilizers, parabens, silicones, synthetic perfumes, colours or oils. Products are not tested on animals and all packaging is recyclable.

"In an environment where certification is voluntary and the words 'natural' and 'organic' can be uncertain, we wanted to go one step further in providing our customers with assurance of quality, origin and product integrity," says Shahin Kalantari, d'Avicenna founder and president. "When your products are certified, the claims you make are proven and supported by facts verified through a rigorous process. This certification offers our customers a strong guarantee they can trust."

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