FruitaBu and Kidfresh Team Up to Give Parents a Hand

"GRAPEVIEW, Wash.--(BUSINESS WIRE)--Stretch Island Fruit Co., makers of FruitaBü™ Organic Smoooshed Fruit™, all-natural organic fruit snacks for kids, today announced it has joined in partnership with Kidfresh, a unique New York-based kids store that offers healthy and convenient meal options for busy parents. Kidfresh breakfasts, snacks, lunches and dinners come either fully prepared or as an individual component that kids can mix and match to customize their own meal. As a partner, FruitaBü™ fruit snacks, which contain one-half to a whole serving of organic fruit per package, will be offered as part of a packaged meal or as a fun, snacking option available at the Kidfresh retail store in Manhattan and at Cibo airport outlets.

“We created Kidfresh to offer healthy and convenient take-out options for parents,” says Gilles Deloux, co-founder and CMO of Kidfresh. “With FruitaBü™ fruit snacks, we’re allowing kids an easy way to get an additional serving of fruit.”

To kick off the partnership, FruitaBü™ fruit snacks will host the “Join the Fruitolution” Tasting Party at Kidfresh on Saturday, May 3. The purpose of the Tasting Party is to teach children ages two through 12, along with their parents, about all of the different varieties of fresh fruit and the importance of incorporating the daily recommended allowance of fruit into their diets using fun and interactive activities."

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