Wal-Mart Introduces Sam's Choice Organic and Fair Trade Coffee

"BENTONVILLE, Ark., April 1, 2008 /PRNewswire-FirstCall/ -- Wal-Mart today announced another first -- the launch of six coffees under its exclusive Sam's Choice brand. The new coffees offer shoppers the opportunity to purchase gourmet coffee at a great value while providing benefits to farmers, their communities and the environment. Bolstering Wal-Mart's ongoing commitment to environmental issues, these first Sam's Choice brand coffees hit store shelves in April at $5.88 for 10-12 oz. bags and are part of an Earth Month expansion of eco-friendly products that help consumers live better without compromising budget.

The initial Sam's Choice gourmet coffees include Fair Trade Certified (TM) House Blend, Espresso Roast and French Roast; Rainforest Alliance(TM) Certified Breakfast Blend whole bean and ground coffee; and USDA Organic, Swiss Water(R) Process Decaffeinated. All Sam's Choice coffees are 100 percent Arabica beans. In addition, the six Sam's Choice gourmet coffees are roasted by Cafe Bom Dia, a Brazil-based company that measured, reduced and offset its emissions to become the world's first CarbonNeutral(R) roaster."

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