Good Earth Launches Premium Coffee Brand

"SAN FRANCISCO, May 16 /PRNewswire/ -- Ruder Finn, Inc., a leading independent global communications agency, today announced its selection by The Good Earth Company to launch its new premium organic coffee brand, Good Earth(R) Coffee.

Ruder Finn/West Senior Vice President Lisa Novak will lead the strategic direction and execution of the public relations program for the national introduction of Good Earth Coffee's medium roast, dark roast and decaf blends. The program will include communications support in U.S. markets nationwide as well as sampling efforts and an online contest offering real life parenting survival tips."

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