Campbell Buys Wolfgang Puck's Organic and Natural Soup Line

"CHICAGO (AdAge.com) -- The king of condensed soups is taking a big step upscale by acquiring the Wolfgang Puck soup business from Country Gourmet Foods for an undisclosed sum. Campbell has also entered into a licensing agreement with Wolfgang Puck Worldwide for the use of the Puck brand to market soup, stock and broth products throughout North America.

The move not only allies Campbell with a celebrated chef but brings it further into the growing realm of organics; Mr. Puck has been vocal about his desire to use organic ingredients at all of his restaurants and in all of his packaged-food products."

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