Thursday, September 25, 2008

Better Life Cleaning Products May Be Green Breakthrough

"St. Louis, MO (PRWEB) September 25, 2008 -- Launched just this past June, Better Life green cleaning products (http://www.cleanhappens.com) are rapidly building a loyal following among green-conscious consumers and major retailers, including Whole Foods Markets, http://www.delight.com and http://www.drugstore.com.

Created by lifelong friends, Tim Barklage, a marketing specialist and Kevin Tibbs, a formulation chemist, Better Life cleaners are high-performance, all-natural green cleaners that are pioneering in the 'green' category. "We didn't just jump on the bandwagon," says Tibbs. "Everything about Better Life has been carefully thought out - from product formulation, natural ingredient profiles, biodegradability, short and long-term environmental impact, and even eco-friendly packaging." Tibbs also mentions, "We really believe Better Life raises the bar in green clean while minimizing planetary impact."

The grassroots popularity of Better Life products is the result of its personality as much as performance. "What it says about you is as important as what it does for you," says Barklage. With brightly colored packaging and whimsical names, like 'I Can See Clearly, WOW!' glass cleaner and '2 a.m. Miracle' nursery cleaner, Better Life products look markedly different than other green cleaners."


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