O Organics Launches Supplements Nationwide

"O Organics, one of the country's largest organic brands by retail sales, announced today the launch of O Organics Supplements, the mainstream grocery retail industry's most comprehensive line of USDA certified organic supplements. Featuring popular supplements including Vitamin C, Calcium and St. John's Wort, the 12 SKU line brings additional depth to O Organics' extensive product portfolio of affordable, high quality organic offerings. Available in Safeway supermarkets beginning today, O Organics Supplements will be rolling out across additional retailers nationwide during 2009.

The Supplements line represents the latest step in the evolution of the O Organics brand, growing from an initial launch of 30 products in 2005 to a multi-category lifestyle solution of over 300 USDA certified organic products with offerings in every aisle of the supermarket. Supported by a multi-million dollar consumer marketing campaign to drive traffic to its retailers, O Organics offers supermarket chains and food service organizations a complete and proven solution to quickly and easily implement a comprehensive organic strategy across their organizations."

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