eBay Launches World of Good

"EBay Inc. today rolled out WorldofGood.com, a new online green marketplace offering products that are made from recycled or natural materials.

The site also allows shoppers to buy products built in developing nations. Thus, eBay said, the site has "a positive impact on people and the planet."

Products and sellers are checked by third parties, such as trust providers Co-op America Foundation Inc. and Aid to Artisans Inc., to make sure that they meet a core set of ethical and environmental standards, eBay said.

The site has a labeling system for each product -- which are all sold for fixed prices -- that will show shoppers the impact of their purchase on economic empowerment, energy conservation and animal species preservation. The label also shows if an item is made of recycled, organic or sustainable materials."

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