Thursday, October 9, 2008

Lammsbräu Introduces Organic Bavarian Beer

"Finally, organic consumers can enjoy an organic genuine Bavarian beer. Lammsbräu, Europe’s leading craft brewer of organic beers, introduces a selection of five USDA certified organic brews to the American market.

Townspeople of rural Neumarkt, a romantic hamlet in Germany’s Bavaria region, have been enjoying Lammsbräu since 1628. Lammsbräu beers have always been pure and flavorful, brewed in accordance with the Bavarian purity law of 1516. This tradition continued until 1977, when sixth generation brewery owner Dr. Franz Ehrnsperger, a pioneer of the German organic movement, wanted more than just to continue to brew beer in the customary way. A staunch opponent of GMO and strong believer in sustainable production methods and organic farming, he proclaimed Protection of the Environment a company goal, shortly after taking over the helm of the company from his parents."

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