Thursday, February 4, 2010

Soil Association Confronts Image of Organic Food as Elitist and Expensive

"n the beginning the organic movement struggled to shed its image of wonky carrots sold by hippies with dirty cuffs and sandals. Now it has the opposite problem: associated with high-priced jars of chutney and biscuits sold by slick marketing men to the dinner party classes.

Now the UK's biggest organic body, the Soil Association, is confronting its posh image problem with a special session at its annual conference this week devoted to debating "organic elitism".

"Organic is now seen as expensive and elitist," says the programme. "Have we been complicit in this positioning and how can it be challenged?""

Read the article