Tuesday, March 23, 2010

Lifeway Launches New Green Kefir with Phytoboost(TM)

"MORTON GROVE, Ill., March 10 /PRNewswire-FirstCall/ -- Lifeway Foods, makers of the nutritious probiotic beverage Kefir, is celebrating the 30th Anniversary of Natural Products Expo West with the launch of its greenest product ever, Green Kefir with Phytoboost™.
With all the immunity-boosting benefits of probiotic-rich Kefir in a great-tasting fruit-flavored cultured milk smoothie, Green Kefir packs a powerful nutritional punch with Lifeway's proprietary blend of Phytoboost phytonutrients that deliver the disease-fighting antioxidant power of 10 green vegetables plus green tea extract in a single serving.
"Expo West is the greenest product showcase in the industry, so we thought it was only fitting to introduce our greenest product ever in honor of its 30-year anniversary," said Julie Smolyansky, Lifeway CEO. "Packed with 80 mg of plant-based polyphenols to neutralize free radicals and protect the body's delicate immune system, Green Kefir is a great-tasting drink with all the nutrition of a salad in a bottle — the ORAC equivalent of a full serving of vegetables in every bottle.""

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