Organic food sales a tough slog in China

"(Reuters) - Beijing Organic and Beyond Corp Chairman Zhang Xiangdong has a shoe leather approach to organic fruit and vegetable sales in China's capital that is a lesson for any firm trying to enter the world's biggest food market.

Zhang came back from the United States in 2005 and started to grow organic fruits, vegetables and rice and delivers supplies directly to friends in Beijing to get word out in the market.

Major supermarket chains like France's Carrefour (CARR.PA) also try and convince Chinese consumers about organic products through massive promotions to pay more for items from soy to pork called organic or some variation like healthy."

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