PEP and DMND Play Organic Food Game

"According to an article on TheStreet.com, consumers now have options for classic junk treats such as Lay's potato chips and Frito's in the form of alternatives claiming to be all-natural and organic. Although the claim of a "healthy" potato chip can prompt most nutritionists to smile in at the irony, the key to winning the snack game is the packaging and marketing, which is sucking in huge amounts of money.

Pepsi (NYSE: PEP), the owner of Frito-Lay, incurred $3 billion in advertising and marketing expenses for Lay's, Doritos and Gatorade, among other products, in 2009. Most of the marketing was aimed at retaining market share and advertising the latest iteration of their flagship products."

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