U.S. is satisfying a hunger for tougher organic meat and milk rules

"Washington - New federal rules that define what makes milk and meat organic have natural food advocates optimistic that the government is committed to ensuring the label means something.

U.S. consumers bought $24 billion worth of organic products in 2008. But for many, the purchases came with uncertainty about what they were getting for their money.

"During the Clinton and the Bush administrations there wasn't a lot of teeth in the enforcement aspect of it," said Tom Willey, 61, an organic fruit and vegetable farmer in Madera, Calif. "Things have kind of been in a morass as far as enforcement for a number of years, but now we're very hopeful that will change.""

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