New EU organic-food logo will confuse consumers, claims FPC

"New EU organic-food logo will confuse consumers, claims FPC

A new European Union organic logo, the rules for which have just been published in draft form, will offer no benefits and cause confusion, insists the Fresh Produce Consortium (FPC).

FPC criticised the compulsory 9mm-high logo, a diamond formation of EU stars fronted by a shooting star on a green background.

The logo goes on all pre-packed organic food from member states from 1 July. It aims to improve consumer protection and promote organic growing and farming.

"Our initial view is this provides no benefits," said the FPC. "We believe it will lead to more confusion among consumers on organic standards."

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