"(NaturalNews) The Organic Consumers Association has long fought against what it calls "organic cheater brands" -- personal care products that use the name "organic" in the product name or brand, yet are not truly organic products at all. This year at the Expo West Natural Products Expo in Anaheim, California, the OCA staged a very visible public protest to expose what it calls "sham poo products" that are "organic cheaters."
The protest was part of the OCA's Coming Clean Campaign which continues to expose dishonest or misleading products in the skin care industry. Due in large part to the OCA's efforts, Whole Foods now says it will enforce honest labeling by taking a closer look at the word "organic" on personal care products"
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