Quarterly Report Examines Organic Produce Sales Trends

"The volume of fresh fruits and vegetables purchased by American grocery shoppers increased over the past year, according to the United Fresh Foundation's Fresh Facts on Retail report for the fourth quarter of 2009.
The report shows an overall weekly volume increase for fresh produce of 6 percent over Q42008, as well as dollar sales increases for some categories of fresh fruit and vegetables, often a result of lower prices.
Fresh Facts on Retail is produced in partnership with the Perishables Group and sponsored by Del Monte Fresh Produce, and measures retail price and sales volume trends for the top 10 fruit and vegetable commodities, as well as value-added, organic and other produce categories."

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