Thursday, June 10, 2010

Whole Foods Market(R) Collaborates With Online Community food52 for Weekly Recipe Contest Highlighting Flavors of Summer

"AUSTIN, Texas, June 7 /PRNewswire-FirstCall/ -- Whole Foods Market (Nasdaq: WFMI), the leading natural and organic foods supermarket, today announced it is collaborating with food52, an online community for home cooks, to hold weekly recipe contests during June and July.

Founded by Amanda Hesser, author and former New York Times food editor and editor of T Living, and Merrill Stubbs, freelance food writer and editor, food52 holds weekly recipe contests and uses crowd-sourcing and curation to bring its members recipes, shopping tips, blogs and conversation."

Read the article