For Mom and the Environment

"This Mother's Day, with nearly 75% of U.S. consumers expected to purchase flowers, environmentally-conscious consumers now have a choice. More than 500 million certified stems of sustainable flowers -- including roses, tulips and gerberas -- will be grown in 2007, according to Veriflora, the new eco-certification program for the fresh cut flower trade.

Sales of organic and eco-friendly flowers are expected to exceed $100
million in the next 5 years, according to industry leader, OrganicBouquet.com. "We are now accelerating towards an inevitable tipping point, with increasing supplies of organic flowers in the pipeline, and consumer interest in the environment at the highest point in history," said OrganicBouquet.com CEO Gerald Prolman, the eco-entrepreneur credited with creating the U.S. market for eco-flowers."

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