Tuesday, July 3, 2007

Stonyfield Takes Part in Live Earth

"Stonyfield Farm's environmental mission and the debut of its non-profit focusing on climate change made its participation in Live Earth a foregone conclusion.

The world's leading organic yogurt maker - which has supported healthy food, healthy people and a healthy planet for almost 25 years - is an Official Partner of the worldwide concert event that will bring attention to climate change.

Live Earth is a 24-hour, 7-continent series of nine concerts taking place July 7 that will bring together more than 100 music artists and 2 billion people to trigger a global movement to solve the climate crisis. Live Earth will reach this worldwide audience through an unprecedented global media architecture covering all media platforms - TV, radio, Internet and wireless channels.

"Live Earth hopefully will be a global moment of truth when it comes to climate change," says Gary Hirshberg, Stonyfield Farm President and CE-Yo. "Millions will learn more about how we can secure our futures and save the planet, but we must act. Live Earth will help spread the message that our future is now."


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